Online MBA in Entrepreneurship

In this course, students are exposed to experiences in the form of project-based learning within the broad areas of for­ profit, nonprofit, and philanthropic ventures. A feature of this course is its coordination with the Center of Innovation and Entrepreneurship and the Southwest Small Business Development Center (SBDC). Students will learn baseline skills or tools to assist in advising clients on a venture chosen by the class. The project approach to this course will culminate into a final report and presentation to the client.

This is a new course that complements the proposed Entrepreneurship Concentration in Management. Social Entrepreneurship is a growing field of study that examines social needs in the context of entrepreneurship. In particular, it examines the creation of a social value in the context of entrepreneurship practices, theory, and applications. This course looks at different forms of social ventures to include philanthropic, hybrid, or for-profit and identifies tools available to positively impact communities.

Focuses on the role of technology in organizations. A top-down approach is used which will range from considering technology as a strategic variable for competitive advantage to applying technology as a means of improving operational efficiency and customer service. The course considers the challenges of innovation as well as the potential conflicts and resistance resulting from technological change.

The marketing process between business organizations is much more extensive than consumer marketing in terms of transaction size and complexity. The high concentration of business-to-business firms in specific geographic areas is analyzed and the specialized marketing tools required to reach them are evaluated. The unique operating characteristics of the business marketing process is detailed, providing students with a broad understanding necessary to be productive in this lucrative segment of the marketing profession.

Digital marketing analytics is foundational to digital marketing because it is the language used to optimize and connect results across all digital marketing tactics (search, social media, email, display, video, etc.). An effective digital marketing analyst is a vital data translator for a business. This course prepares the student to be a digital marketing analyst. Becoming an analyst requires the cultivation of both technical and soft skills. These skills are taught through this course.

This course gives students an in-depth exploration of leadership and its connection to team management strategies. The primary focus will include best practices and practical application strategies within the field. Content areas include traits, motives, and characteristics of leadership, leadership behaviors, attitudes and style, using creativity and innovation in leadership, power and political influences on leadership, leadership ethics and social responsibility, charismatic, transformational, contingency and situational leadership styles, influence tactics of leaders, developing teamwork, motivation and coaching skills, communication and conflict resolution, strategic leadership and knowledge management, international and diversity aspects of leadership, and leadership development and succession. The course will encompass the use of current event topics and critical analysis techniques regarding leadership and team management, including ethical implications of decisions, and apply legal and ethical decision-making skills to leadership and team management scenarios.

The pursuit of individual ideas for successful business ventures has been flourishing during the past years in this country. Entrepreneurs and established firms launching new products/services are facing a complex and competitive environment. This course will give potential entrepreneurs the necessary skills to face this uncertain environment. New business models along with new marketing strategies will be explored assuming an entrepreneurial setting. Students will be exposed to the unique challenges of marketing in a start-up organization. The basic marketing principles will be applied to different entrepreneurial situations.