What Marketing Jobs Can You Get With a Bachelor of Science in Marketing Degree?
| 3 Min Read
In today’s competitive business environment, talented marketing experts will always be in high demand. But what is the best way to secure a compelling and lucrative job in this exciting sector? One option is the Bachelor of Science (BS) in Marketing online program from Southwest Minnesota State University (SMSU).
This customizable degree program is designed to help you create a dream career. The program’s three areas of emphasis — digital marketing, general marketing and sales — help open the door to in-demand opportunities in multiple industries, including technology and fashion. The one thing that holds true across almost every business is the need for a marketing expert, so no matter what niche you’re hoping to fill, SMSU has you covered.
What Are the Best Marketing Degree Career Opportunities?
Some students may know they want to pursue a career in marketing. But they may not have decided on the best job for themselves. Fortunately, marketing is a diverse field with many different opportunities. Here are just some of the possible career outcomes for a graduate with an online BS in Marketing.
Public Relations Manager
These marketing professionals are responsible for creating content and messaging that will benefit their employer’s public image, according to the U.S. Bureau of Labor of Statistics (BLS). They write press releases, conduct interviews and promote effective communications with the public. In 2024, they could expect to earn a median annual salary of $132,870, per the BLS.
Social Media Manager
Social media managers specialize in communicating through digital channels. Their main responsibility, according to Indeed, is to oversee their organization’s social media strategy, aiming to increase brand visibility and promote customer engagement. Their average base salary is $62,605 per year, according to Indeed.
Marketing Research Analyst
Another possible career for marketing graduates is that of a marketing research analyst. “Market research analysts use specific tools and strategies to assess consumer opinions on every aspect related to the hiring organization’s goods and services available for sale,” states Indeed. In this role, they gather and analyze large amounts of data to help improve customer satisfaction, and their average annual salary is $73,473, according to Indeed.
SEO Manager
An SEO manager is responsible for ensuring that their employer’s web content is capable of maximizing web traffic. They are responsible for planning and executing an organization’s SEO strategy, and they can expect to make an average annual salary of $83,262, according to Indeed.
Advertising Manager
An advertising manager’s main job is to generate interest among an organization’s potential customers, according to the BLS. They collaborate with various other departments, including sales and finance, to generate ideas and determine the budget for an advertising campaign. “Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads,” states the BLS. The median annual pay for the position was $159,660 in 2024, and jobs in the field are expected to grow 8% by 2033, according to the BLS.
Pursue the Career of Your Dreams with a Marketing Degree from SMSU
If you are intrigued by the idea of a fast-paced, competitive career with constant opportunities for growth, then a job in marketing may be exactly what you’re looking for. As Investopedia notes, the demand for accomplished marketing professionals is as great as it has ever been. “The more connected the human race becomes, the more value corporations and interest groups place on those who know how to spread the word profitably,” states Investopedia.
There will never be a better time to invest in your future career prospects. If you believe a role in marketing is for you, then consider enrolling in SMSU’s online BS in Marketing program.
Learn more about SMSU’s online BS in Marketing program.